Thursday, January 26, 2017

Gravity is just a habit - 9 stars out of 10

Gravity is just a habit - 9 stars out of 10

"Gravity is just a habit" is a fascinating short subject documentary about the filming of OK Go's "Upside Down Inside Out" music video.  It is one of the coolest music videos that you will ever see but the story behind it is just as cool. As is always the case with this band, they take a decent song and elevate it through an innovative, imaginative music video that is sure to go viral.  I appreciate that the music video is usually related to the content of the song.  In this case, everything that happens on the airplane is upside down and inside out.  Even better, the song lyric "gravity is just a habit" is emphasized through this physics-defying imagery.  One would assume that this video was a one-take endeavor because of the expenses involved in pushing an airplane in zero-gravity over and over again but there was a lot to this process.  In addition to the nausea, paint on the camera, and the band showing up without a plan, we get to see the problem solving required when the band encountered issues with the length of each plane free fall and the length between dives.  All of OK Go's music videos are amazing (especially "The Writing's On the Wall," "This Too Shall Pass," and "The One Moment") but once you see "Upside Down Inside Out," you will have to know how it was done.  Thankfully, the band has put together "Gravity is just a habit" to give us a glimpse into the creative process behind their awe-inspiring music videos.

Watch the "Upside Down Inside Out" music video here:

[Pictured: The only thing cooler than seeing these tricks is finding out how they were done!]

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